Joomla provides many tools and resources to create a successful, SEO-friendly website. Some of these come into play automatically. However, if you want to maximize your results, you have to take certain steps for optimizing your site. The following are our top five SEO tips for your Joomla website.
1. Optimize Your Titles and Meta Descriptions
Google places a high value on both titles and meta descriptions. These should be directly relevant to your content. You should carefully research the best keywords to use for the titles of your posts and pages. There are certain Joomla extensions that can help you come up with better titles and descriptions.
You can find the settings for Site Meta Description and Site Meta Keywords under System and Global Configuration. In order for you to benefit from these steps, it’s also essential to make sure that your Robots setting is set to Index, Follow. Otherwise, Google will not be able to read your data.
2. Use Internal as Well as External Linking
The strategy of obtaining external backlinks to rank your website is well known. With Google’s Panda and Penguin updates, of course, you have to be careful about getting high-quality links. What many website owners overlook, however, is the value of internal links. These are links from one post or page on your site to another.
Internal linking serves a couple of important purposes. First of all, it encourages visitors to spend more time on your site. For example, if someone came to your page to read an article about dieting, you might have a link to another post about exercise. This means that visitors can find further information without leaving your site. People spending more time on your site is obviously good, both for your own purposes and for SEO. Furthermore, Google considers internal linking a sign of a helpful, high-quality site. So you should always look for other relevant content on your site that you can link to.
3. Optimize Your URLs to be Search Engine Friendly
One of the simplest SEO tips for Joomla hosting is to make your URLs easy for the search engines to read. When you use a default URL that has a long string of numbers, letters and characters, it’s not going to do you much good. You should make your URLs easy for both people and search engines to read.
It’s easy to configure your URLs on Joomla. Under Global Configuration, turn on Search Engine Friendly URLs. You can find Joomla SEO extensions that create SEO-friendly URLS. While it’s easy enough to do this yourself, extensions often have added benefits, such as monitoring broken URLs that lead to 404 errors. In addition to making your URLs SEO-friendly, make sure they contain keywords that are relevant to your content.
4. Create Categories for Optimized Joomla SEO
If you use Joomla hosting, you already benefit from the fact that Joomla automatically organizes your content into categories that are helpful for SEO. You can, however, enhance this process by making sure you do your part. Make sure that your site doesn’t consist of random pages and posts without any consideration of categories.
It’s much more effective to organize your site into broader and more specific categories that will interest your audience. This is related to building what’s known as a silo structure. For example, if your website is devoted to pets, you might have dogs and cats as your two main categories. You might also have pages dedicated to sub-categories, which might be breeds of dogs and cats, types of food to give them, medical tips and so forth. The same is true for any topic. The more categories you can create, the more ways Google can rank you and the more people can find you.
5. Make Sure Your Site is Mobile-Friendly
It’s now essential to make your website mobile-friendly. This is considered an important ranking factor by Google. As more and more people access the web via mobile devices, it’s also crucial for attracting more traffic. First of all, make sure you install the latest version of Joomla. Anything released prior to version 3.X is not going to be mobile ready.
Make sure you’re using a Joomla template that’s responsive, meaning that visitors can access your site using any type of device. Once again, recently created templates are likely to be responsive. However, if you’re using an older one it might not be. The simplest way to test your site for this quality is to enter your URL in Google’s Mobile Friendly Test.
These are some of the simplest and most effective ways to optimize your Joomla site for the search engines. Joomla is a powerful platform that makes it fairly easy to make your site SEO-friendly. You can make the process easier by getting some Joomla extensions for SEO. What’s most important, though, is to create high quality content and to make sure your titles, descriptions and URLs are properly optimized.